For former athletes, executives & founders

Author Your Next Act

Turn your life's work into a book, a screenplay, or a personal brand built for where you're going.

Book a Story Call

As Seen In

  • Associated Press logo
  • Bleacher Report logo
  • Yahoo Sports logo
  • McClatchy logo
  • Gannett · USA Today Network logo
  • NFL Spin Zone logo
  • FanSided logo

Your first act made headlines.
Make the next one a story.

You're ready for what's next. But you can't figure out how to tell your story, or who needs to hear it.

You don't have a story problem. You have a translation problem.

Brandscribed turns what you've already built into what you're building next: a book, a screenplay, or brand messaging that gets you into the right rooms.

Act I · The Setup

The title is gone.
The credibility isn't.

Your whole career, someone else handed you credibility. The team, the company, the exit. Now you have to claim it yourself. That's a different game.

Int. Home Office — 9 PM

Everyone says your story is incredible.

But you've lived with it so long, the remarkable parts feel normal.

Int. Networking Event — Night

You're still introduced by what you used to do.

Because nobody's written what you're doing now.

Match Cut — Present Day

You're not starting from zero.

You're starting with experience nobody's figured out how to use yet. That's the most valuable thing you own.

Act II · The Deliverables

Work built for the rooms you want to be in.

What I Make

01

Books & Book Publishing

Memoir, legacy, or thought leadership. Written, finished, and ready to publish.

02

Screenplays

Feature, pilot, or documentary treatment, written by someone who's worked in film and TV.

03

Brand Messaging

Your bio, your site, your pitch. One story, told the same way everywhere.

Ways to Work Together

01

Done For You

You talk. I write. You sit for the interviews and review the drafts.

02

Done With You

You do the writing. You just don't do it alone. I coach, edit, and keep you on track, and you'll write more than you think you can.

Book a Story Call

Act III · The Process

I find the story you can't see from the inside.

A journalist's questions. A screenwriter's structure.

Brandscribed— The Framework


DiscoverThe Interview1.

Not “tell me about yourself.” The questions a journalist asks to find the moments you forgot mattered, and who needs to hear them.

(this is where the story you forgot you had shows up)

ConnectThe Throughline2.

The sport, the boardroom, the exit, the pivot. One story instead of a résumé.

DeliverThe Finished Work3.

A manuscript, a screenplay, an article, your messaging. Not a plan for one. The thing itself. Then we figure out where to take it.

About

Every great story has a writer in the room.

Jeff Glauser, founder of Brandscribed

About the Founder

You're the lead. I make sure the story lands.

I'm Jeff Glauser, a journalist, storytelling coach, and screenwriter. For 20+ years I've told other people's stories and helped them tell their own: articles, books, and screenplays for film and TV.

I also spent time in management roles at startups in home improvement and digital marketing. My specialty was sales and marketing scripts — the words one person says to another to get a “yes.” The work felt right. The markets didn't.

That's where I figured out what I actually do for a living: It's translation. Taking what's true about a person and putting it in an order, and a language, that makes someone else care.

I started Brandscribed in 2022 because I kept meeting people who talked about their own best years in the past tense. Athletes, executives, founders who had done things most of us only read about, sitting on all of it because they didn't know where to start or how to leverage it.

They didn't need a brand. They needed a translator.

If you've got a first act you haven't figured out how to talk about yet, that's the conversation I'm good at.

The story doesn't end when the first act does. It's just finally yours to tell.

Clients

In their own words.

Jeff is phenomenal. He helped me get my story together and tie both worlds into my brand so people truly trust who I am.
George Asafo-AdjaiFormer NFL Athlete
I knew nothing about how to write a screenplay in the beginning, but Jeff did. Under his guidance, I’ve learned a lot and was very impressed with his ability.
Jim PonsFormer Rock Star and Pro Football Hall of Famer
I shared my vision with Jeff to sort out my thoughts and get crystal clear on my brand messaging. It was invaluable. He is easy to work with, takes his time, and listens to every detail while providing great feedback and killer analogies.
Ed BlountFormer NFL QB and Entrepreneur

Start Here

The 30-Day Brand Refresh — $2,500

One month. One clear strategy. We find your story's throughline, figure out exactly who it's for, and build your message around it. Everything else (the book, the screenplay, the next act) gets built on top.

See what's included